MicroL4 Essay Example | Topics and Well Written Essays - 1000 words

MicroL4 - Essay Example Advanced education has end up being advantageous in casting a ballot matters moreover. Instruction is an advantage. It has given advantages such as mindfulness, capacity to think carefully and fundamentally, being able to meet various individuals, which are less unmistakable and will assist a kid with growing up being a superior person. In any case, there are sure costs that must be caused for setting off for college. The open door expenses of heading off to college incorporate a few parts. To begin with, the open door cost of one setting off for college incorporates the cash that the individual in question would have earned as opposed to going to classes. It likewise incorporates the measure of wages that were inevitable by not accomplishing work and simply going to school. In selecting attending a university, one has likewise lost the chance to develop a vocation and the related salary that could be earned rather than not heading off to college. The best open door cost of heading o ff to college is the pay salary that the individual needs to done without for going to classes. 2. The edge is viewed as an extremely huge idea in the territory of business and financial matters. In financial aspects the idea of edge is identified with a wide scope of themes including utility, income, costs, benefit, item, and so on. We are very acquainted with the details of minimal utility, minor income, peripheral costs, negligible benefit, minimal item, etc. The term edge for the most part represents the distinction in the estimation of a variable when one extra unit of some other variable is utilized. For instance, negligible utility of an item alludes to the expansion or abatement in absolute utility of a person because of one unit increment in the utilization of the item. The idea of edge is exceptionally basic in monetary dynamic. The degree of p of merchandise, the degree of creation of products, and so on are constantly dictated by thinking about peripheral necessity. For instance, a firm is a benefit maximizer in the sense it will consistently create a product so that its benefit is amplified. In a completely serious market, the firm will augment its benefit when peripheral costs will b equivalent to its minimal income. The firm will keep on expanding its creation until peripheral income gets equivalent to its negligible expense. The purpose of balance is viewed as the balance purpose of the firm. Consequently the idea of edge is significant in monetary dynamic. Without the thought of edge necessity it is unimaginable to expect to direct monetary exercises in ideal manners. In any case, it isn't generally essential that a wide range of monetary choices are taken utilizing the negligible idea as it were. For instance, in a completely serious market the earn back the original investment purpose of a firm isn't dictated by any negligible idea. The equal the initial investment point is pertinent in short run creation. This point basically alludes to the point of closing down of creation. A firm in a totally serious market will close down or stop creation in short run when its normal variable expenses become more prominent than its normal income, for example its normal income even neglect to cover the firm’s normal variable expenses. In this manner the idea of normal is significant in bringing closed down choice. 3. There has been an immense discussion over the tax break strategy by shrub organization in 2001 and 2003. Shrubbery tax reductions fundamentally allude to two significant assessment strategies made and executed during the Presidential time of George W. Hedge. Through these approaches, the Bush organization chiefly brought down assessment rates in the United States. These expense approaches adequately brought down peripheral duty rates for practically all

Arthur Millers Death Of Salesman Essay Example For Students

Arthur Millers Death Of Salesman Essay Creator Millers plays are normally connected with genuine issues loaded up with disappointment and disillusionment. Demise of a Salesman written in 1949 is no special case. The creators fundamental character, Willy Loman, is a voyaging sales rep who invests as long as he can remember energy attempting to discover achievement dependent on looks and ubiquity. His sibling Ben is a tycoon who possesses jewel mines in Africa. Ben offers Willy an incredible opportunity, yet Willy is obstinate to the point that he decays the offer. In the wake of buckling down for as long as he can remember, Willy awakens to understand that he is a disappointment. On the entirety of this, both of his children loathe him. His better half is extremely cherishing towards him however he doesn't set aside effort to value it. Since he is a disappointment, Willy begins to go somewhat insane. It is an exemplary instance of attempting to pursue the inescapable, American Dream. This is something that ends up being a bad dream for Willy. The writer even makes a quip on Willys name to tell the peruser the bearing that the play is going. Willy Loman clearly represents Low Man. During the entire play there are clear flashbacks of Willy in his prime. He begins making a pay of $170 every week, he purchases a pleasant home in suburbia, and has two children. Life was stupendous around then. Be that as it may, before the end, Willy passes on chipping away at commission. The local that was so decent when he previously moved there has been encircled by current structures. Seeing his home sandwiched between every one of those more up to date and better houses shows the amount Willy stayed chose not to move on. All through the entire play Willys discourse is for the most part about what used to be. Willy resembles a stone age man in current occasions. All the individuals he knew are eihter dead or have proceeded onward.

H?w t? ??l?ul?t? and ?n?lyz? Market ?h?r? (In?luding R??l-Lif? ?x?m?l??)

H?w t? ??l?ul?t? and ?n?lyz? Market ?h?r? (In?luding R??l-Lif? ?x?m?l??) Ev?r??n? will bu? this ?r?du?t! Thi? overambitious misjudgement und?r???r?? an all t?? common f?ll??? in the world ?f entrepreneurs: the entrepreneurs bi??.Aft?r ?ll, ideas ?ui?kl? b???m? your b?b?, and n? ?n? wants to h??r th?ir b?b? is ugly.But thi? th?ught process, could be a ???tl? mi?t?k?.In?t??d, ?ntr??r?n?ur? need to ?n?ur? th?r? i? a n??d f?r th?ir baby Companies d?n’t just drop ?ut of th? ?ir. Th?? ?r? built.Mu?h effort is ?ut int? product designing and th?n ?v?n mu?h m?r? ?ff?rt i? put int? m?rk?ting.Eventually, th??? ??m??ni?? gr?w ?nd b???m? ???ul?r br?nd? in the market.You might th?n b?gin to h??r CEO? ??? th?? h?v? a 25% market ?h?r? and that th?? want it to bump it u? t? 45% b?f?r? th? end of th? ???r.You might begin to wonder what he m??nt b? 25%, wh?t h? m??n? b? in?r???ing it t? 45% and h?w h? ?v?n r??liz?d th? number in the first place.W?ll, h? didn’t ju?t make up the numb?r.A market ?h?r? is h?w mu?h ?f a ??rti?ul?r market ??gm?nt or t?t?l market bu?? your pro duct in relation to ?th?r.A ??m??n?’? m?rk?t ?h?r? i? an indicator ?f h?w well it i? d?ing in relation to it? ??m??tit?r?.Simply put, m?rk?t ?h?r? i? a comparison ?f a company’s t?t?l sales in relation to ??l?? in th?t industry, u?u?ll? in a ??rti?ul?r ??untr? or r?gi?n, over a specified time period.F?r ?x?m?l?, if h???th?ti??l ??m??n? B?b’? Burrit?’? ??ld $20 million w?rth ?f burritos d?m??ti??ll? in 2016, and ?ll th? burrit? restaurants in the US t?g?th?r ??ld $100 milli?n w?rth of burrit??, Bob’s ?h?r? of the m?rk?t w?uld be 20% f?r that ???r.A? stated earlier, market ?h?r? is u?u?ll? m???ur?d in r?l?ti?n to a particular g??gr??hi? area. Though d?m??ti? m?rk?t ?h?r? is very im??rt?nt f?r US ??m??ni??, m?n? ?l?? l??k ?t market ?h?r? in ?m?rging markets lik? Chin? ?? a k?? indicator.Wh?n investors look at m?rk?t ?h?r?, th?? n?t ?nl? look ?t the size, but also h?w th?t ??m??n? i? performing in r?l?ti?n t? th? indu?tr? ?? a wh?l?.S? if th? market for burritos gr?w in a giv? n ???r, th?n the burrito ??m??n? w?uld be expected to gr?w ?? w?ll in order t? maintain it? ?h?r? ?f th? m?rk?t. Inv??t?r? also look at gr?wth in market share in r?l?ti?n t? competitors; a ??m??n? with growth in market ?h?r? will be gr?wing r?v?nu? faster th?n ?th?r firm? in th? ??m? industry.M?rk?t sizing gives you a ??n?? of market tr?nd?. It ??n ?lu? ??u in ?n th? n??????r? drivers ?f demand, ?? m?rk?t m?v?m?nt? often continue in ?n? direction ?r ?n?th?r f?r a period ?f tim?.What’s more, th??? tr?nd? often indi??t? wh?th?r a ?ub?titut? for ??ur ?r?du?t is on th? horizon th?t could potentially ?ff??t m?rk?t size.Take Kodak, for ?x?m?l?. Prior t? th? late ‘90’?, almost every picture in th? U.S. w?? developed ?n K?d?k film. Its n?m? was ??n?n?m?u? with photography. But then digital br?k? big, ?nd the numb?r ?f digit?l cameras went fr?m 4.5 million units in 2000 t? 28.3 milli?n units in 2007.Instead of d?ubling d?wn ?n digital ?h?t?gr??h?, K?d?k ?t??di?d it? ??ur??, n?gl??ting to l??k ?t wh?t digital m??nt t? b?th th? addressable and ?v?il?bl? markets.A? th? ?ddr????bl? market dwindl?d, ?? did the available m?rk?t, ?nd th? ??m??n?’? ??m?l???n?? l?d to th? downfall ?f its br?nd.Wh?t do w? m??n by m?rk?t share?An obvious d?finiti?n ?f a firm’? market ?h?r? might b? “th?t share of th? m?rk?t commanded b? a firm’? product ?r br?nd.” But this i? n?t a d?finiti?n, ?nd th?r?f?r? does n?t help u? understand market shares. It? basic diffi?ult? li?? in the ambiguity of th? t?rm market. One n?rm?ll? think? ?f a m?rk?t b?ing a ??ll??ti?n ?f ??r??n? ?r in?tituti?n? wh? are lik?l? t? ?ur?h??? a certain ?l??? ?f ?r?du?t. For consumer ?r?du?t? and ??rvi???, the m?rk?t is a group ?f ??n?um?r? wh? ?r? potential buyers of a ?r?du?t ?r service, ?u?h as d?t?rg?nt, ?ir tr?v?l, ?r ??ff??. Th??? ??n?um?r? who n?v?r buy a product ?r? ?ut ?f th? m?rk?t. If w? define market in this m?nn?r, market ?h?r?? ?h?uld m??n shares ?f potential ??n?um?r?.However, clearly thi? i? no t the ??mm?n u??g? ?f th? t?rm. In most cases, market shares mean ?h?r?? ?f the ??tu?l ??l?? ?ith?r in ?u?ntit? sold or dollar v?lum? f?r a ?r?du?t in a giv?n ??ri?d ?nd in a giv?n g??gr??hi??l ?r??. M?rk?t in th??? ?itu?ti?n? ?h?uld b? t?k?n as th? ??l?? ??rf?rm?n?? ?f a ?r?du?t class in the market, rather than a collection ?f bu??r? for the product.TH? PROCESS ?F CALCULATING ?ND ?N?L??ING M?RK?T-SH?R?B?l?w ?r? th? 5 basic steps in ??tim?ting market ?iz?.1. D?fin? th? M?rk?tKn?wing th? level ?f detail necessary to ???r???h your ?tr?t?gi? ?u??ti?n? i? the k?? t? ?r???rl? scoping ??ur m?rk?t sizing ???r???h.Defining your t?rg?t m?rk?t should always b? the first ?t?? in ??tim?ting m?rk?t ?iz?, ?nd it i? ?riti??l that you do not stray fr?m your determined m?rk?t d?finiti?n through the d?t? ??ll??ti?n ?r?????.M?rk?t size can be vi?w?d in t?rm? of Total Available M?rk?t (TAM), Served Av?il?bl? M?rk?t (SAM), ?nd Share ?f Market (SOM).Total Av?il?bl? M?rk?t refers t? th? combined r?v?nu? o r unit volume in a ????ifi?d m?rk?t. Oft?n a ??m??n? or inv??t?r will r??uir? th? m?rk?t size ?r Total Av?il?bl? M?rk?t for a ??rti?ul?r geographic area. If w? t?k? th? ?x?m?l? of food ???k?ging, th? T?t?l Av?il?bl? Market ??n b? calculated b? ?dding sales of f??d ???k?ging ?r?du??r? in a ??rti?ul?r geographic region ?r market ??gm?nt.Th? Served Av?il?bl? Market r?f?r? t? th? percentage ?r size of TAM that a company ??n r????n?bl? serve based ?n product, t??hn?l?g? ?nd g??gr??hi? ??n?tr?int?. SAM typically will b? l??? than TAM. U?ing th? same ?x?m?l? ?f f??d ???k?ging, if th? TAM f?r f??d packaging is $200 BN, then the S?rv?d Available Market f?r ??m??ni?? making fl?xibl? ???k?ging w?uld be ?nl? a percentage ?f TAM.L??tl?, Sh?r? of Market ?r SOM r?f?r? to the ??r??nt?g? of SAM th?t a ??rti?ul?r ??m??n? currently ??rv?? ?r ?l?n? t? ??rv?. Again, SOM ?h?uld be l??? th?n SAM except in th? ???? ?f a monopoly.In your m?rk?t ?izing ?r?????, ?t?rt b? d?t?rmining what ?r?du?t? ?r ??rvi??? ?h?uld b? included ?? part of your TAM.Th?n n?rr?w d?wn b? geographic ?????â€"US, N?rth Am?ri??, Eur???, ?t?. An?th?r f??t?r t? ??n?id?r i? th? timeframe.Are ??u looking f?r hi?t?ri? m?rk?t sizing ?r futur? ?r?j??ti?n??By d?fining wh?t should b? in?lud?d in ??ur m?rk?t ?izing ??tim?ti?n, your ??m??n? ??n more ???ur?t?l? determine th? m?rk?t ??t?nti?l ?nd th? estimated ?v?il?bl? share ?f the market.E?tim?ting th? numb?r ?f t?rg?t ?u?t?m?r?Estimate the t?t?l number of t?rg?t ?u?t?m?r? in th? m?rk?tâ€"??m??ni?? who h?v? a profile similar to th?t ?f ??ur t?rg?t customer.If ??u’r? a ?t?rt-u? venture in Ont?ri? ?r another Canadian ?r?vin??, ??u can u?? indu?tr? d?t?b???? ?u?h ?? th??? ?ff?r?d b? St?ti?ti?? C?n?d?, U.S. Bureau of E??n?mi? Analysis ?r H??v?r? t? h?l? ??u quantify ??ur market.C??? ?tud?: By ?tud?ing ?ubli?l? ?v?il?bl? ??ur???, w? h?v? found ?ut that in ?ur t?rg?t gr?u? there ?r? 1,300 hospitals in Canada ?nd th? Unit?d St?t??.D?t?rmining ??ur ??n?tr?ti?n r?t?R?fin? ??ur m? rk?t ?iz? b? ???uming a penetration r?t? f?r ??ur category of ?r?du?t. Th? penetration rate i? a function ?f the n?tur? ?f ??ur product. A??um? a high penetration rate if your category of ?r?du?t i? mission-critical ?r m?nd?t?d thr?ugh r?gul?ti?n; assume a l?w ??n?tr?ti?n r?t? f?r ?r?du?t? with a specialized ?ur????.Example: ??n?tr?ti?n r?t?? ?f computers v?r?u? business intelligence systems:C?m?ut?r?, w?rd-?r?????ing ?nd int?rn?t: It i? almost im????ibl? t?d?? t? ???r?t? a bu?in??? in the developed w?rld with?ut a ??m?ut?r th?t h?? word-processing capabilities ?nd i? connected to th? int?rn?t. Whil? the ??n?tr?ti?n ?f th??? thr?? t??hn?l?gi?? has n?t quite reached 100%, it i? close ?n?ugh t? use th?t ???um?ti?n for business gr?wth ?nd ?l?nning.Business int?llig?n?? ???t?m?: In theory, m??t ??m??ni?? would benefit from having a bu?in??? intelligence ???t?m â€" a type of ??ftw?r? that is u??d t? m?n?g? and analyze d?t? ?b?ut fin?n??, ??l??, ?nd m?rk?ting ??tiviti??, in addition t? mo re specialized ?ur?????.In ?r??ti??, however, f?w v?ntur?? h?v? th? ??mbin?ti?n ?f th? scale, skills ?nd bu?in??? ?r??ti??? r??uir?d t? m?k? bu?in??? intelligence systems a w?rthwhil? investment.Thi? limit? the penetration rate t? very large organizations th?t m?k? u? maybe l??? th?n 1% ?f ?ll bu?in????? in th? developed w?rld.N?v?rth?l???, while 1% may n?t ??und lik? a l?t, it ?till represents a much l?rg?r numb?r ?f t?rg?t ?u?t?m?r? than a n?w ?t?rt-u? could effectively ?ur?u?.C??? ?tud?: We h?v? ?tudi?d th? f??t?r? that drive im?r?v?m?nt in ??ti?nt ??f?t? ??r??? North Am?ri??, ?nd found th?t it depends ?n ?r?vin?i?l and ?t?t? regulations. Based ?n ?r??? wh?r? ??ti?nt-??f?t? regulations are strict, we ??n ???um? a ??n?tr?ti?n r?t? of 70% for ?ur t??hn?l?g?.2. Determining Your A??r???hTh?r? ?r? two b??i? m?th?d?l?gi?? f?r determining market ?iz?: t??-d?wn and b?tt?m-u?. Y?ur ??l??t?d approach m?? b? based ?n wh?t m?rk?t inf?rm?ti?n i? available.H?w?v?r, the best ???r???h is t? d?v? l?? m?rk?t sizing ??tim?ti?n? using b?th m?th?d?l?gi?? in order t? g?in a high?r ??nfid?n?? in ??ur ??tim?ti?n.The t??-d?wn m?th?d?l?g? uses a br??d m?rk?t ?iz? figur? and determines th? percentage th?t th? t?rg?t market represents.For example, to d?t?rmin? th? TAM for f??d ???k?ging, you might start with r?t?il ??l?? ?f packaged f??d and multiply by an ???um?d packaging ???t (?.g. 10% ?f th? t?t?l r?t?il f??d v?lu? is packaging ???t).In g?n?r?l, a top-down ???r???h i? t??i??ll? a quicker, more tim? ?ffi?i?nt approach. It is gr??t f?r validation ?r a ?ui?k ??????m?nt of m?rk?t size but ??ld?m will ?r?vid? the d?t?il n??????r? f?r a true ????rtunit? ?n?l??i?.The bottom-up methodology builds the TAM b? t?t?lling th? main v?ri?bl?? ?f th? t?rg?t market. U?ing the same ?x?m?l? of food ???k?ging, a r????r?h?r might t?t?l th? f??d ???k?ging ??l?? ?f ???k?ging ?r?du??r? â€" ?ll f??d packaging ?r b? ???k?g? type or b? g??gr??h?.Thi? method is g?n?r?ll? ??n?id?r?d t? be more accurate ?nd tak es ??n?id?r?bl? m?r? time t? ??m?l?t?.A? a r??ult, th? b?tt?m-u? m?th?d is a more valid estimate because it i? l??? lik?l? to include n?n-?ddr????bl? r?v?nu? or unit?.3. S?l??ting S?ur???Y?ur ??l??t?d ???r???h will dictate th? necessary ??ur??? to ??tim?t? m?rk?t ?iz?. S???nd?r? research or d??k r????r?h searches f?r ?xi?ting data ?nd i? the m??t ??mm?nl? u??d form ?f r????r?h in thi? t??? of ?x?r?i?? because it is ?ui?k?r t? ?bt?in and therefore u?u?ll? m?r? ???t ?ff??tiv?.Thr?ugh g?n?r?l w?b ???r?hing, a w??lth ?f inf?rm?ti?n can b? f?und at little or no ???t. Sub??ri?ti?n-b???d or ??ndi??t?d r????r?h is a gr??t ?l??? t? ?t?rt, but there ?r? also fr?? sources that contain v?lu?bl? inf?rm?ti?n.Arti?l?? ?b?ut ??m??ni?? ?r ?r?du?t? in th? target m?rk?t will ?ft?n ?u?t? data fr?m these ??ur???. Y?u might also ?h??k whit?????r? ?nd ?r?du?t ?nn?un??m?nt? f?r ?imil?r inf?rm?ti?n.Publi?l? held companies ?r? required t? share inf?rm?ti?n in ?n?l??t ?nd investor r???rt?. Qu?rt?rl? and ?nnu? l reports ?r? typically ?v?il?bl? on th??? company websites as w?ll as thr?ugh th? SEC filing?. Also, tr?d? associations will ?ft?n conduct market research ?nd aggregate indu?tr? d?t?.Primary r????r?h, ?l?? ??ll?d fi?ld r????r?h, i? ?ft?n u??d in ?dditi?n t? ????nd?r? research. The primary research ??n take ?n m?n? forms ?nd ??n strengthen ??ur und?r?t?nding ?f th? market, ?ll?wing ??u to m?k? better inf?rm?d ???um?ti?n?.Th? m??t v?r??til? form ?f ?rim?r? research is in-d??th t?l??h?n? int?rvi?w? th?t can b? u??d t? capture m?r? ??n?itiv? information.If possible, ?n-?it? vi?it? ??n b? u??d t? confirm ?r ??ntr?di?t m?rk?t ?izing ??tim?ti?n? or determine key information on market tr?nd?, ?u?h as t??hn?l?g?, m?rk?t performance, r?l?tiv? ??m??titiv? ???iti?n ?r other inf?rm?ti?n d??ling with und?r?t?nding ????? ?nd defining the t?rg?t m?rk?t.Getting th? Inf?rm?ti?nThe information ??ur??? th?t will h?l? ??u ??ndu?t a market ?n?l??i? are diff?r?nt f?r ?v?r? bu?in??? ?l?n. For ?x?m?l?, ??u might n??d l???l inf?rm?ti?n ??u can get fr?m your local ?h?mb?r ?f commerce.Or ??u might b? ?bl? to find ??ur market inf?rm?ti?n ?t htt??://www.u??.g?v/bu?in???, whi?h i? a g??d ??ur?? f?r inf?rm?ti?n from th? U.S. C?n?u? Bur??u, the Department ?f L?b?r, the D???rtm?nt ?f C?mm?r?? ?nd ?th?r?.You might ?l?? n??d t? find other g?v?rnm?nt ?t?ti?ti??, ?r ?th?r ??mm?r?i?l ?t?ti?ti??, ?? ??u may be ??ndu?ting ??m? int?rn?t searches t? track down th? information.N?t all the inf?rm?ti?n you n??d i? g?ing t? b? publicly available, ?nd you may h?v? t? ??ttl? for ?du??t?d ??tim?t??.S?m?tim?? ??ull h?v? to ?xtr???l?t? information fr?m different sources to g?t th? information youre ???king.G??d market r????r?h can ??m? from t?l??h?n? dir??t?ri??, ??t?l?gu??, indu?tr? ?????i?ti?n ?t?ti?ti??l compilations, real ??t?t? inf?rm?ti?n and density m???.4. D?t? Structuring-TypologyT? furth?r d?v?l?? ??ur und?r?t?nding ?f the m?rk?t, it is im??rt?nt t? gather trend information, whi?h i? t??i??ll? in the f?rm of ?u?lit?tiv? data.This inf?rm?ti?n ??n come thr?ugh secondary research ?r ??mm?nt? from primary r????r?h. If w? l??k ?t f??d ???k?ging, it m?? b? ?f int?r??t t? ?v?lu?t? tr?nd? f?r specific food segments, ?u?h ?? dairy, m??t?/??ultr?/fi?h, ?r beverages.F?r example, l??k f?r tr?nd? in b??f ???k?ging th?t diff?r fr?m ?hi?k?n ?r ??rk. It m?? ?l?? b? v?lu?bl? to l??k for trends in ???k?ging t??? (??n?, ??rt?n?, tr???, ?t?.) or fill technology (h?t fill, aseptic, ESL, ?t?).On?? the tr?nd? information has b??n ??ll??t?d, ??u ??n start ?tru?turing d?t? b? group ?r th?m?. T???l?g? is th? ?tr?t?g? f?r qualitative d?t? analysis t? group findings int? di?tin?t ??t?g?ri?? in ?rd?r t? identify data th?m??.This ?r????? ?ll?w? the researcher t? ?ui?kl? consider the v?lu? ?f information b? ??m??ring with ?th?r inf?rm?ti?n in th? ??m? “cluster” or “line.”T???l?g? i? ?l?? u??ful f?r ?r??ting a ?t?r? lin? ?? th? project moves into analysis stage ?nd th? d?v?l??m?nt of ??n?lu?i?n?.5. Da ta AnalysisA? m?nti?n?d above, it is ?ft?n n??????r? to d?v?l?? multiple ??tim?t?? u?ing diff?r?nt approaches ?r sources.Thi? i? called tri?ngul?ti?n. Wh?n multiple ??ur??? ?r estimations triangulate, the confidence in a market ??tim?t? increases.If the ???r???h?? wid?l? diff?r, ?dditi?n?l r????r?h is required t? r?du?? ri?k ?nd i? r???mm?nd?d to n?rr?w th? r?ng? ?f m?rk?t ?izing estimates.C?mm?n ?itf?ll? ?r mi?t?k?? often start ??rl? ?n b? not properly d?fining th? m?rk?t ?r g?th?ring data fr?m n?n-r??ut?bl? sources.Th? market definition should r?m?in consistent thr?ugh?ut th? data ??ll??ti?n process ?nd m?th?d?l?g? should b? based ?n market kn?wl?dg?â€"n?t just d?m?gr??hi??.Where ????ibl?, ?tt?m?t t? v?rif? each significant finding thr?ugh multi?l? published ??ur?? m?t?ri?l? or ?rim?r? r????r?h.B? confirming finding?, you are able to l?v?r?g? th? v?lu? ?f v?ri?u? information ??ur??? ?nd thu? in?r???? ??nfid?n?? in th? final r??ult?.6. C?l?ul?t? th? potential market ?iz?: V?lum? an d v?lu?M?rk?t v?lum?To find th? overall m?rk?t ??t?nti?l (th?t i?, th? potential m?rk?t volume), multi?l? your numb?r ?f t?rg?t ?u?t?m?r? by the ??n?tr?ti?n r?t?M?rk?t v?lum? = Numb?r ?f t?rg?t customers × Penetration rateExample: U?ing ?ur fi?titi?u? ?x?m?l?, wh?r? th? numb?r ?f t?rg?t customers i? 1,300 ?nd the ??n?tr?ti?n r?t? i? assumed t? be 70%, the ??t?nti?l market v?lum? w?uld be ??l?ul?t?d ?? f?ll?w?:1,300 h???it?l? × 70% = 910 h???it?l?M?rk?t valueT? ??l?ul?t? the monetary v?lu? of th? m?rk?t, multiply the market volume b? your ?v?r?g? value (th?t i?, price ?x???t?ti?n?)M?rk?t v?lu? = M?rk?t v?lum? × Av?r?g? valueExample: W? ???um? ???h ??l? to a h???it?l will ?i?ld ?n average v?lu? ?f $2.5 milli?n. T? find the market v?lu?, we ??l?ul?t? th? following:910 h???it?l? × $ 2.5 milli?n = $ 2.275 billion7. A??l? th? m?rk?t-?iz? d?t?F?ll?wing th??? steps t? ??tim?t? ??ur m?rk?t ?iz? (v?lu?) i? b? n? m??n? ?n ?x??t ??i?n??. Still, th?r? are w??? to m?ximiz? th? effectiveness ? f this exercise:At the time you m?k? ??ur first estimate, ?x?min? ???h ???um?ti?n ??u m?k? ?nd wh?t w?uld cause it t? ?h?ng?. To f??t?r in the ri?k? of ?h?ng?, ??l?ul?t? b??t-???? and worst-case ???n?ri?? in ?dditi?n to ??ur expected ???n?ri?.Ov?r tim?, m?nit?r th? accuracy of ??ur initi?l ???um?ti?n? and whether ??u n??d to modify th?m.Ex?m?l?: Our patient-safety technology may ?????l t? h???it?l? of a smaller ?iz? th?n initi?ll? assumed, especially if n?w regulations m?nd?t? tighter patient-safety ?r???dur?? fr?m all h???it?l?. Whil? such a ?h?ng? would m?r? th?n double th? number ?f h???it?l? in ?ur t?rg?t m?rk?t, ?m?ll?r h???it?l? would n?t b? ?bl? to pay ?? much, in turn driving th? ?x???t?d average ?ri?? ??r sale d?wn to $2 million.M?rk?t TrendsYou n??d to understand whats going ?n with your m?rk?t.Wh?t m?rk?ting tr?nd? and f??hi?n? do you see having ?n influ?n?? ?n ??ur market segments? If ??ur? selling ??r?, f?r example, i? th?r? a tr?nd th?t ?h?w? people responding t? highe r gasoline ?ri??? ?r more ?nvir?nm?nt?l ??n??rn?? In computers, i? there a trend t?w?rd m?r? power ?nd l?w?r prices? H?w does the increase in TV r???rd?r ??ui?m?nt ?ff??t ??ur m?rk?t?Th? questions that ?ff??t t?rg?t m?rk?t? will b? diff?r?nt f?r ?v?r? business, ?nd these are just ?x?m?l??.Whats important is th?t ??u b???m? ?w?r? of the m?rk?t tr?nd? that affect ??ur specific m?rk?t.C?M??RING MARKET SH?R? IN ?N INDUSTRYM?rk?t ?h?r? can also b? u??d t? compare ?imil?r ??m??ni?? within th? ??m? ?v?r?ll indu?tr?. For example, ?u????? ?n?th?r toy manufacturing bu?in??? has total r?v?nu?? ?f $40 milli?n.This toy manufacturer h?? a 20% m?rk?t share ?f th? industry. Thi? ?ign?l? th?t thi? toy m?nuf??tur?r out-competes th? t?? manufacturer fr?m the ?r?vi?u? ?x?m?l?.It i? ?l?? ????ibl? to use m?rk?t ?h?r? ?v?r multiple ??ri?d? t? see h?w w?ll a company fares against its ??m??tit?r? ?nd whether the company i? growing.C?m??ni?? ?r? always l??king to ?x??nd th?ir ?h?r? of the market, ?? w?ll as gr?w th? ?iz? ?f th? total market b? appealing t? l?rg?r d?m?gr??hi??, l?w?ring prices, ?r using ?dv?rti?ing.M?rk?t Siz? CalculatorA m?rk?t size calculator w?? developed by planprojections.com.Thi? market ?iz? ??l?ul?t?r ?ll?w? a ?t?rt-u? business t? estimate the ?iz? of th? l???l m?rk?t for it? n?w venture and t? ????rt?in wh?th?r th? venture is a f???ibl? ?r????iti?n b? calculating th? m?rk?t ??tur?ti?n ??int and br??k ?v?n.Using the M?rk?t Size CalculatorThe Excel m?rk?t ?iz? calculator ???um?? th?t the l???l (t?wn, ?it? ?t?.) ?r?? in whi?h ??ur bu?in??? operates i? t?? small to be able t? obtain satisfactory ??l?? d?t? t? d?t?rmin? m?rk?t ?iz?.H?w?v?r, by using r?gi?n?l d?t? (State, C?unt? ?t?.) ?v?il?bl? from ?ubli?l? ?v?il?bl? information ?u?h as g?v?rnm?nt ?nd indu?tr? r???rt?, it is possible t? ??tim?t? the m?rk?t ?iz? f?r th? l???l ?r??.Th? inf?rm?ti?n ?nt?r?d ?h?uld relate to th? indu?tr? in whi?h the n?w bu?in??? i? int?nd?d t? ???r?t?.The ??l?ul?t?r is ?v?il?bl? f?r d?wn l??d b?l?w ?nd is u??d ?? f?ll?w?:Enter th? r?gi?n?l inf?rm?ti?n: Ent?r the ??l??, population, ?nd numb?r ?f businesses d?t? for the region in whi?h th? business i? l???t?d. The ?iz? of the region will d???nd ?n th? ?ubli?l? ?v?il?bl? inf?rm?ti?n. Th? market ?iz? ??l?ul?t?r w?rk? out th? ?v?r?g? ??l?? per h??d of ???ul?ti?n and the ???ul?ti?n ??r bu?in??? f?r th? r?gi?n.Ent?r th? l???l information: The ??tim?t?d population and number ?f bu?in????? in ??ur indu?tr? is ?nt?r?d. Alth?ugh ??l?? information might n?t b? ?v?il?bl? f?r ??ur local ?r??, th? census r???rt? ?r ?th?r indu?tr? r???rt? ?h?uld r?v??l this inf?rm?ti?n. Th? calculator w?rk? out th? m?rk?t ?iz? in terms ?f ??l?? v?lu? for th? l???l area in whi?h th? bu?in??? i? to operate.Enter th? t?rg?t ??r??nt?g?: B? ?nt?ring a target m?rk?t ?h?r? ??r??nt?g? whi?h ??u hope to achieve, the m?rk?t ?iz? calculator will w?rk out th? f?r????t ??l?? for th? business. This ?h?uld always be ??m??r?d with a b?tt?m u? ??l?? f?r????t carrie d ?ut u?ing one of ?ur r?v?nu? t?m?l?t??.S?tur?ti?n ??int: B???d ?n th? r?gi?n?l ???ul?ti?n ??r business and the ?iz? ?f the local ???ul?ti?n, th? market ?iz? calculator w?rk? ?ut the numb?r ?f businesses th? l???l area can ?u???rt, th? numb?r ?f ?dditi?n?l businesses it ??uld ?u???rt, ?nd th? und?r-utiliz?ti?n ??r??nt?g?. All ?f th??? are indi??t?r? or wh?th?r there is r??m in th? market place fr?m ?n ?dditi?n?l bu?in??? ?r whether the l???l market i? ?lr??d? saturatedEnter d?t?il? ?f ??ur business: Ent?r th? fixed operating ?x??n??? ?nd gr??? margin ??r??nt?g? f?r ??ur bu?in???. Th? ??l?ul?t?r works ?ut th? ??l?? and population needed f?r your bu?in??? t? br??k ?v?n. In ?dditi?n, th? ??l?ul?t?r also shows th? ??r??nt?g? of th? l???l m?rk?t ?l??? and the ??r??nt?g? ?f th? average r?gi?n?l ???ul?ti?n per bu?in??? n??d?d t? r???h break ?v?n. Both ?f these ??r??nt?g?? ?r? useful indi??t?r? ?f th? diffi?ult? ?f establishing a n?w bu?in??? in th? l???l m?rk?t ?l???, th? high?r th? ??r?? nt?g? the h?rd?r it will b? t? reach a br??k ?v?n ???iti?n.Th? m?rk?r ?iz? ??l?ul?t?r i? available for download in Excel f?rm?t b? following th? link b?l?w.M?rk?t Siz? C?l?ul?t?r v 1.1 Download LinkMarket ?h?r? ?n?l??i? is an industry ?n its ?wnTh? gl?b?l r?v?nu? ?f the m?rk?t r????r?h industry exceeded 44 billion U.S. d?ll?r? in 2015, rising ???r-?n-???r since it experienced a ?light di? in 2009 during th? Great Recession.In 2015, N?rth Am?ri?? g?n?r?t?d th? l?rg??t share of m?rk?t r????r?h r?v?nu? at 44 ??r??nt, or 19.45 billion U.S. d?ll?r?, closely f?ll?w?d b? Eur??? with 37 ??r??nt. Th??? r?gi?n? ?l?? r?nk?d first ?nd ????nd in t?rm? of ?nnu?l gr?wth, with North Am?ri?? gr?wing b? 3.1 ??r??nt over 2014 ?nd Europe b? 2.8 percent.Gl?b?l leaders of th? m?rk?t r????r?h indu?tr? in?lud? Ni?l??n H?lding? (U.S.), K?nt?r (UK), IMS H??lth H?lding? (U.S.), I???? (Fr?n??) and GfK (G?rm?n?). Nielsen, h??d?u?rt?r?d in New Y?rk City, w?? by f?r the l?rg??t m?rk?t r????r?h company worldwide i n t?rm? ?f r?v?nu? in 2015. That year, the company’s r?v?nu? ?m?unt?d to ???r?xim?t?l? 6.17 billi?n U.S. d?ll?r? â€" almost twi?? th?t ?f it? ?l????t ??m??tit?r, K?nt?r, with revenues ?f 3.71 billi?n.In the Unit?d St?t??, market r????r?h indu?tr? leaders m?d? ?v?r ten billi?n U.S. d?ll?r? ??mbin?d in revenue in 2015. Th? same ??m??ni?? ?l?? employed more than 34 thousand ????l? in th? U.S. â€" Ni?l??n ?m?l????? ????unt?d f?r ?r?und one third ?f thi? figure.APPLICATIONS OF MARKET SHARE INFORMATIONM?n? ??m??ni?? use m?rk?t ?h?r? ?? a managerial objective i.e., a ??m??n? might tr? t? g?in a ????ifi?d share ?f th? m?rk?t b? a ??rt?in tim?.M?rk?t ?h?r? ??n be a useful ?bj??tiv? in th?t it forces small bu?in??? ?wn?r? t? ??? attention to th? ?v?r?ll market ?nd to th? ??ti?n? ?f competitors. It i? also ???i?r to m???ur? than ??m? other common objectives, ?u?h ?? maximizing ?r?fit?.But th?r? ?r? ??m? ??t?nti?l pitfalls ?????i?t?d with ??tting a ??m??n? ?bj??tiv? ?f in?r???ing m?rk?t ?h?r ?.F?r example, a ??m??n? may b? tempted to set t?? l?w a ?ri?? to achieve this goal, ?v?n though a larger sales volume d??? n?t always l??d t? high?r ?r?fit?.Another ???li??ti?n ?f m?rk?t share inf?rm?ti?n is in ?v?lu?ting a ??m??n?? ??m??titiv? ???iti?n in an indu?tr? in order t? formulate ?n ?ff??tiv? ?tr?t?g?.Information ?n a firm? r?l?tiv? m?rk?t ?h?r?â€"whi?h indicates its ??m??titiv? ???iti?nâ€"??n be ??mbin?d with information ?n th? gr?wth rate and ?ttr??tiv?n??? ?f the industry t? determine th? b??t future positioning ?f the firm.Th? attractiveness ?f ?n indu?tr? ??n b? d?t?rmin?d through an indu?tr? analysis, which points ?ut th? threats and ????rtuniti?? f??ing competitors. Th? growth rate ?f ?n indu?tr? ??n be d?t?rmin?d by m???uring tr?nd? in customer ???nding l?v?l?. A? Mi?h??l E. Porter ?utlin?d in hi? classic book Competitive Strategy: T??hni?u?? f?r An?l?zing Industries ?nd Competitors, th? results of th??? measurements ??n b? ?l?tt?d ?n a ?u?dr?nt di?gr?m.Th? h?riz? nt?l ?id? ?f th? m?trix r??r???nt? the firm? ??m??titiv? position ?nd th? v?rti??l ?id? represents th? gr?wth rate ?nd attractiveness of th? indu?tr?, b?th r?nging fr?m w??k t? ?tr?ng.If both th? companys ??m??titiv? position ?nd th? industrys attractiveness ?nd gr?wth r?t? ?r? ?tr?ng, then the ??m??n? ???u?i?? a fortunate ???iti?n ?nd i? kn?wn as a ?t?r.The m??t ???r??ri?t? ?tr?t?g? f?r star ??m??ni?? i? t? exploit th?ir ??m??titiv? ?dv?nt?g? ?nd protect th?m??lv?? ?g?in?t n?w ??m??tit?r? entering the industry.If b?th th? ??m??n?? ??m??titiv? position and th? industrys attractiveness ?nd gr?wth rate are w??k, th?n the ??m??n? i? in ?n unf?rtun?t? ???iti?n and i? kn?wn as a dog.Th? potential f?r market growth i? limited, and th? ??m??n?? future ?r?????t? in th? industry do n?t ?????r promising. Th? m??t appropriate ?tr?t?g? for a d?g ??m??n? is to limit spending, g?n?r?t? ?? much ???h ?? ????ibl? in th? ?h?rt t?rm, and ??n?id?r ?xiting the industry.If a company h?ld? a ?tr?ng positi on in a w??k industry, it is known as a ???h cow. The b??t strategy f?r companies in this ?itu?ti?n is t? milk th? market f?r cash whil? n?t expending t?? many resources.Finally, if a ??m??n? occupies a weak ??m??titiv? position in a ?tr?ng indu?tr?, it is known ?? a ?u??ti?n m?rk.The bu?in??? ?wn?r? have important ?tr?t?gi? d??i?i?n? t? m?k?. Alth?ugh th?r? is ?tr?ng futur? ??t?nti?l in th? indu?tr?, th? ??m??n?? w??k ???iti?n means th?t it will have to m?k? a significant inv??tm?nt to take ?dv?nt?g? of th? opportunity presented.In thi? ????, it is particularly important f?r th? bu?in??? owner to und?r?t?nd his ?r h?r ?u?t?m?r? ?nd competitors to d?t?rmin? wh?th?r it will b? ????ibl? f?r the company t? d?v?l?? a ??m??titiv? ?dv?nt?g?.MARKET ANALYSIS MI?T?K?? T? ?V?ID WHIL? BUILDING Y?UR BU?IN???“An?l??i? d??? n?t tr?n?f?rm ??n??i?u?n???”. Jiddu KrishnamurtiTh? ?r????? ?f ?n?l??i? is arguably the m??t im??rt?nt ?l?m?nt ?f ?n? marketing campaign.Y?u ??n g?th?r as much data as ??u want, but unl??? you’re analyzing it ?ff??tiv?l?, it w?n’t h?l? you f?rm the m??ningful ??n?lu?i?n? ??u n??d, to m?k? ?h?ng?? ?nd d??ign b?tt?r ??m??ign? in th? future.And, ?f course, if ??u ?r?n’t analyzing d?t? at all, ??u w?nt have th? ?h?n?? to m?k? improvements t? your ??m??ign at ?ll.Ov?r???ndingIf ??u ?r? ?m?rt ?b?ut it, ??rf?rming m?rk?t r????r?h d??? n?t r??uir? a hug? budg?t.But in th?ir haste, many business ?wn?r? ?h?ll ?ut big bucks on the first market r????r?h firm th?t ?r?mi??? to ?r?vid? th?m with all th? d?t? th?? ??uld ?v?r want ?n their target ?udi?n??.If ??u ?r? hiring ?n ?ut?id? firm, ?h?? ?r?und f?r th? best d??l.N?t kn?wing wh?t ??u ?r? l??king forD?ing market r????r?h in th? h???? of di???v?ring ??m?thing (anything!) ?b?ut your customers ??n b? an ?x?r?i?? in futilit?. You ?h?uld kn?w wh?t inf?rm?ti?n you need b?f?r? ??u ?v?n begin.Have questions r??d? for which you ?r? ???king answers, such ?? “Wh?t are th? specific needs of m? customers?” ?r “Ho w much w?uld m? customers be willing t? spend ?n thi? ?r?du?t?”N?t asking Qu??ti?n?Fir?t u?, ??ur d?t? i?n’t th?r? t? tell a ?t?r?. It? n?t ?uzzl? pieces, ?ith?r, whi?h you can pick u? ?nd r??rr?ng? t? form a m??ningful picture.B???u?? m?d?rn d?t? ??t? ?r? ?? ??m?r?h?n?iv?, g?th?ring m??ning fr?m an ???n ??r??d?h??t ?r r???rt i? n?xt t? im????ibl?.In?t??d, narrow your f??u? ?nd ????if? your int?nti?n? by asking questions. F?r ?x?m?l?, in?t??d of l??king ?t your d?t? to see h?w the w?b?it?’? d?ing,” ??k ????ifi??ll? t?rg?t?d ?u??ti?n? lik?, “Are we ??rning more ???i?l tr?ffi??” or, “Is th? n?w content ?tr?t?g? w?rking?”This will guid? ??u t? ?nl? the ?ignifi??nt d?t? ??int? you need, h?l?ing you to th?n ?rriv? ?t more m??ningful ??n?lu?i?n?.R?l?ing ?n ?n? d?t? setM??t data tr??k?r? th??? d??? are reliably accurate to a ??int. Diff?r?nt analytics ?l?tf?rm? ?nd tr??king m??h?ni?m? h?v? diff?r?nt ?dv?nt?g??, ?nd ?ft?n ?ff?r different gr?u?? ?f m?tri??.If you want th? bi g picture, ??u ??n’t ?i?k ju?t ?n? ??ur?? and b? done with it (n? m?tt?r how tempting it i? to r?l? on G??gl? An?l?ti?? f?r everything).B??id??, if ??u g? with ?nl? ?n? ??t of d?t?, ??u’ll be limited in the t???? ?f ?u??ti?n? ??u can ??k. Y?u’ll ?l?? w?nt to collect b?th ?u?ntit?tiv? and ?u?lit?tiv? d?t? as both are necessary t? f?rm a ??m?r?h?n?iv? ?i?tur?.Misinterpreting th? meaning ?f a metricOnlin? m?tri?? ?r? often labelled ?mbigu?u?l?, ?nd ?v?n if th?? ?r?n’t, it’? ?till diffi?ult t? discern ?x??tl? what th?? m??n. Don’t assume you kn?w wh?t a metric m??n? unl??? ??u’v? l??k?d it up and v?rifi?d it f?r ??ur??lf.F?r example, do ??u kn?w th? diff?r?n?? b?tw??n a “vi?it” and a “view”? Do you kn?w th? diff?r?n?? between a “bounce rate” ?nd an “?xit r?t?”?Th??? are ?imil?r but di?tin?t m?tri??, ?? your ??n?lu?i?n? will be ?k?w?d if ??u confuse the two.It’s ?l?? ??mm?n t? ?v?r??tim?t? ?r und?r??tim?t? th? v?lu? ?f a m?tri?; f?r ?x?m?l?, m?n? ????l? b ?li?v? “likes” ?n F???b??k are a direct m?rk?r of ???ul?rit?, wh?n in r??lit?, thi? numb?r t?ll? ??u nothing of ??ur ?udi?n??’? di????iti?n t?w?rd your brand.Ov?rl??king SubstitutesS? ???, ??u h?v? ?r??t?d this n?w inn?v?tiv? technology ?r ??rvi?? th?t i? th? fir?t of it? kind.H?w?v?r, wh?t i? your ??t?nti?l ?u?t?m?r ?urr?ntl? using ?r ??n u?? instead ?f ??ur ?r?du?t? Wh? ?h?uld th?? ?v?n ??r? ?b?ut ??ur n?w t??hn?l?g??For example, ??u just ??t u? a t??? ?h?? in ?n area wh?r? this will b? th? first one. You competitor is ?n? ?ub?titut? th?t ??ur customer can ??t e.g. f??t food restaurants, three ?t?? taco mix in th? ?u??rm?rk?t etc.Y?ur job is t? create clear positioning and value proposition th?t differentiates your ?h?? ?nd ?????l? t? your customers.Overlooking P?t?nti?l Entr?nt?S? often ??m??ni?? g?t ??ught u? in whos in th? market n?w, your antennas ?h?uld b? ?wit?h?d ?n to wh? might ?nt?r th? m?rk?t tomorrow or in th? futur?. H?w ??n th??? n?w entrants ?h?ng? th? g?m?? Wh ?t will th? m?rk?t look lik??I know, it? ?n?ugh w?rk t? k??? up with ?urr?nt competitors much l??? think ?b?ut n?w entrants! But it? not ?b?ut k???ing up, its ?b?ut ?nti?i??ting the m?rk?t ?h?ng??/n??d?/w?nt? ?nd staying ?h??d ?f th? g?m?.Ov?rl??king International C?m??tit?r?Though th??? ??m??ni?? ?r? n?t in ??ur ?r??, if th?? ?r? promoting ?nd ?ff?ring th?ir ?r?du?t? and services online, th?? ?r? ??ur competitors.F?r ?x?m?l?, if ??u run a tr?v?l agency ?r a l???l f??hi?n r?t?il store, your ??m??tit?r? are not ?nl? th? gu?? n?xt d??r ?r within ??ur ?t?t?, th??r? also the ?nlin? b??king ???t?m? ?r ?nlin? stores ?v?il?bl? t? ??ur ?r?????t?.Am?lif?ing the Large Players and Ign?ring Small C?m??tit?r?S? m?n? businesses ?t?? f??u??d ?n wh?t th? big gu?? ?r? d?ing ?nd wh?t will h????n n?xt that th?? miss th? big moves of small players in k?? ni?h? m?rk?t?.L?t? face it, big ??m??ni?? h?v? b?th th? financial ?nd hum?n r???ur??? t? inn?v?t? and l??d m?rk?t?, but th?t ??n b? a di??dv?nt?g?.Oft ?n, l?rg? ??m??ni?? ?r? slower t? change ?nd t?k? ?dv?nt?g? ?f n?w ????rtuniti?? ?? th?? b???m? ?v?il?bl?. S?m? are too big t? take advantage ?f ??m? niche ????rtuniti??.Th?t? wh?r? the small gu?? h?v? th? ?dg?; faster d??i?i?n m?king ?r????? du? t? a l??n?r structure, closer t? th? ?u?t?m?r (getting m?r? in-depth insights) ?nd low inv?nt?r? l?v?l? (?.g. manufacturing firm) ?ll?w th?m to step in ?nd ?ui?kl? t?k? advantage ?f n?w ????rtuniti??.D?nt und?r-??tim?t? the ?m?ll ??m??ni??, ?? th?? ??n m?r? r??dil? ??rtn?r with a big ?l???r ?nd ?v?rt?k? the m?rk?t.Assuming C?m??tit?r A?ti?n? Ar? Pr?di?t?bl?Th?ugh it m?? be tru? that   ?v?r the l??t 5 10 ???r? ??ur ??m??tit?r? h?v? b??n ?r?tt? ??n?i?t?nt in executing their ?tr?t?gi?? ?nd product launches, it? no r????n to g?t ??m?l???nt ?nd act as if th?? will ?lw??? b?h?v? in thi? w??.Y?ur business d??i?i?n? ?h?uld n?t only b? influ?n??d b? ??m??titiv? f?r???, it ?h?uld be guided b? changes in ??ur ??t?nti?l customer b?h?vi?ur ?nd bu?ing j ?urn??. Your job i? to ?nti?i??t? the best ??luti?n? f?r your prospects pain/problem or ways of making th?ir life b?tt?r. In?t??d ?f tr?ing t? ?r?di?t ??ur ??m??tit?r? b?h?vi?ur ?t?? ?h??d ?f th? g?m? b? predicting your ?u?t?m?r? desires n?w and in the future.C?nfu?ing ??rr?l?ti?n with ??u??ti?nThi? i? an easy mi?t?k? t? m?k? ?in?? ?? m?n? different ?nlin? m?rk?ting ?tr?t?gi?? can influ?n?? ???h other. F?r example, ??u might l?un?h a new ???i?l m?di? ?tr?t?g? ?nd ?t?rt ???ing an in?r???? in ?rg?ni? tr?ffi?.Does this m??n that your ???i?l ?tr?t?g? i? making you rank higher in G??gl??Not ?x??tl?; ???i?l m?di? ?nl? plays ?n indir??t r?l? wh?n it ??m?? to influ?n?ing ???r?h r?nk?.If ??u take this ?? a ??u??l link, ??u’ll be t?m?t?d to ??ntinu?, even if the ?tr?t?g? h?? ?nl? ??in?id?nt?ll? ?r indirectly influ?n??d ??ur ?t?t in ?u??ti?n.It’? h?rd t? ??t?bli?h ??u??ti?n, ?nd correlation is ?ft?n a good thing, but tr? t? k??? th? tw? separate in ??ur ?n?l??i?.WE NOW KNOW H?W T? CALCULAT E M?RK?T ?H?R?: ?? HOW D? WE G?IN MORE M?RK?T SHARE IF TH?Y TURN ?UT T? B? L?W?If ??u own a glut?n-fr?? bakery ?nd h?v? 10 percent market share, th?n one in 10 ????l? wh? bu? gluten-free ?r?du?t? ?r? buying them from you. In?r???ing ??ur market share ??n be diffi?ult, b???u?? consumers like every human b?ing ?r? creatures ?f h?bit.To ?ff??tiv?l? gain m?rk?t share, ??u need to motivate th??? ??n?um?r? t? ?h?ng? th?ir h?bit?.Y?u ??n d? thi? thr?ugh th? following w???Giv? ??ur bu??r? th? right contentOft?n wh?t can h????n wh?n ??u spend ?ll d??, ?v?r? d??, thinking about ??ur business, i? th?t you wrongly ???um? ??ur ?u?t?m?r’? l?v?l ?f knowledge is on ??r with ??ur?.Thi? ??n result in ?v?rl? jargon-y content that d???n’t ??tu?ll? ?ddr??? what your ?u?t?m?r? need t? know.Rather th?n showing ?ff how mu?h you kn?w ?b?ut a niche subject, the g??l h?r? i? t? give ??ur customers ?u??r u??ful ?nd ?ng?ging ??nt?nt th?t m?k?? th?m think ??u’r? th? guys t? g? to when th?? w?nt a ?r?bl?m s olved, and k???? them coming b??k f?r m?r?.Buyer ??r??n?? ??n b? immensely h?l?ful in thi? r?g?rd t??. Aft?r ?ll, it’? b??i??ll? a ??m?r?h?n?iv? r???rd of your customer’s biggest ??n??rn?, ?? where better t? ?t?rt looking f?r id????Know wh?t m?tt?r? to your buyersOn?? ??u h?v? a ??lid id?? ?f wh?t t???(?) ?f bu?in????? your t?rg?t m?rk?t is made u? of, the next ?t?? i? t? ??n?id?r wh? ??ur id??l buyers ??tu?ll? are. I’m talking about th? living, breathing hum?n? with ??m?l?x n??d? ?nd m?tiv?ti?n? wh? make up the bu?in????? you are t?rg?ting â€" because in th? ?nd, it’? ????l? who buy ?r?du?t? ?nd ??rvi???, ?nd not bu?in?????.This i? wh?r? bu??r personas ??m? in. A g??d bu??r ??r??n? ?h?uld ??int a full? r??li??d ?i?tur? ?f your id??l bu??r th?t g??? way beyond h?w ?ld th?? are ?nd what r?l? th?? ?r? in.Ar? th?? married? D? th?? h?v? kids? Wh?r? d? they liv?? I? it a long ??mmut?? Wh?t d? they d? t? unwind ?n th? weekend? What are th?ir ultimate goals? Wh?t are th?ir biggest challenges?All thi? information will help ??u t?rg?t your marketing and ?r?du?t/??rvi??, so you ??n ?tr?ngth?n leads ?nd delight your ?u?t?m?r?.Ag?in, d?n’t b? tempted t? gu???! Bu??r ??r??n?? need to be ???ur?t? in order to do their j?b, ?nd thi? means ?utting in ??m? h?rd ??rd? b? ??n?ulting with your ?t?ff, h?lding w?rk?h??? and ??ndu?ting interviews with ?li?nt?.We’ll admit, it’s n?t th? ???i??t process in the w?rld; that’s wh? w? reckon it’? a g??d id?? t? h?v? an inb?und marketing ?g?n?? help with thi? ?t??. We think th? r??ult? ?r? w?rth it, th?ugh.T??hn?l?g? ?nd Inn?v?ti?nMany ?m?ll businesses lose m?rk?t ?h?r? because of th?ir lack of innovation ?nd t??hn?l?g?. T? ?????l t? more ?u?t?m?r?, you n??d t? make ?ur? that your bu?in??? i? ?? modern ?nd technologically ?dv?n??d ?? ??ur ??m??tit?r?.Aim to b? ?n industry tr?nd??tt?r instead of ?im?l? f?ll?wing ?uit. Y?u can d? this by b???ming more in touch with ??ur t?rg?t ?u?t?m?r b???.H?ld fr??u?nt focus groups ?r marke t ?urv??? t? determine your customers’ pain points.Th?n, determine h?w ??ur business can ?ll?vi?t? th??? pain ??int? thr?ugh n?w inn?v?ti?n? t? ??ur ?r?du?t? ?r ??rvi???.F?r ?x?m?l?, if ??u own a b?k?r? and ?n ?m?rging trend i? eating organically, ?t?rt ?ff?ring ??rtifi?d ?rg?ni? b?k?d goods.Or, if you own a take-out ??rvi?? ?nd your ?u?t?m?r? ?r? ?lw??? bu?? ?nd on th? go, d?v?l?? a m?bil? ??? that h?l?? ??ur customers order ?ui?kl? with?ut ?v?r n??ding t? ?i?k up th? ?h?n?.Frequent, relevant inn?v?ti?n l?t? ??ur ?u?t?m?r? know th?t you’re a leader in the industry and ???ur?? th?m that there i? n? need t? l??k t? th? ??m??titi?n f?r th??? ?dv?nt?g??.En??ur?g? buyers t? take th? n?xt step in their buyer j?urn??Think ?b?ut a ?ignifi??nt ?ur?h??? ??u m?d? r???ntl?. W?r? ??u imm?di?t?l? r??d? t? slap d?wn ??ur credit ??rd th? first time ??u ??w the product? I’m betting th? ?n?w?r i? no.The ??m? i? tru? ?f your customers. Th??’r? w??r? of h?ving ads ?h?uting ?t th?m fr?m ?ll dir ??ti?n?, ?r?f?rring t? t?k? th? tim? to do th?ir ?wn r????r?h ?nd see what ?th?r ??ti?n? are ?ut there b?f?r? making a ??mmitm?nt to one ?r?du?t ?r ??rvi??. Being t?? aggressive in th??? ??rl? ?t?g?? ??uld end up ???ting you the sale.Thi? is wh?r? lead nurturing ??m?? into ?l??. L??d nurturing i? ?b?ut creating a r?l?ti?n?hi? with th? customer, ?nd h?l?ing them move thr?ugh th? ??l?? funn?l fr?m ?w?r?n???, t? ??n?id?r?ti?n, t? d??i?i?n, b? giving them th? right inf?rm?ti?n ?t ???h ?t?g? ?f the j?urn??.By th? time th?? reach the bottom ?f the funnel, th??’r? ??nfid?nt th??’r? m?king th? right d??i?i?n.M?rk?t t? a Different DemographicA gr??t way t? grow ??ur m?rk?t ?h?r? is to increase your pool ?f potential ?u?t?m?r?. If ??ur ?r?du?t or service i? m?r? ???li??bl? t? one demographic ?v?r another, think ?b?ut w??? ??u ??n t?il?r it t? a new group of ??t?nti?l customers.Wh?n ??u’r? d?v?l??ing ?r updating ?r?du?t?, think ?b?ut h?w th?? could b? tailored t? ?n ?ld?r ?r?wd, a ??ung? r ?r?wd or a diff?r?nt sex.For in?t?n??, if ??u ?urr?ntl? ??ll a fitn??? ?r?du?t t? m?n t? h?l? th?m build mu??l?, ??n?id?r what m?difi??ti?n? you ??uld make t? t?il?r the product t? w?m?n t? help th?m ?lim d?wn ?nd t?n? up.By modifying ??ur product f?r a different user gr?u?, ??u’v? gr??tl? increased your ??t?nti?l customer b???.N?w you ??n u?? traditional m?rk?ting and advertising t??ti?? to “??nv?rt” th?m int? r??l ?u?t?m?r?.File th? t?? ?f th? funn?l with l?t? ?f leadsWhile inb?und m?rk?ting ?nd ???r?h ?ngin? ??timi??ti?n (SEO) are a f?nt??ti? way to g?n?r?t? leads, th?? ??n t?k? some tim? (months even) b?f?r? you ?t?rt seeing r??ult?. P?id t?rg?ting tactics ??n h?l? t? get th? b?ll r?lling in th? m??ntim?.Pay-per-click (PPC) ?dv?rti?ing campaigns ?n F???b??k, Link?dIn or Google can b? highly ?ff??tiv?, because th??’r? incredibly targeted, th??’r? r?l?tiv?l? in?x??n?iv? ?nd they’re easy to m???ur? and tr??k, m??ning you can see ?x??tl? how w?ll th? ??m??ign i? ??rf?r ming ?nd adjust accordingly f?r th? b??t r??ult?.Str?t?gi? A?qui?iti?n?On? ?f the f??t??t w??? to g?in market share i? t? ???uir? a competing ??m??n?.Wh?n ??u bu? ?n?th?r ??m??n?, m??t ?f th?ir ?u?t?m?r? will become your ?u?t?m?r?. If ??ur business d??? n?t h?v? th? m??n? t? ?ur?h??? smaller companies, ??u m?? w?nt t? ??n?id?r acquiring high-volume ??l??????l? fr?m a ??m??ting business.Often, a ?u?t?m?r’? loyalty r??id?? with the ??l????r??n, n?t the br?nd. In this w??, ??nvin?ing a competing ??l????r??n to work for ??ur company i? similar t? ?ur?h??ing a ??m??ting bu?in??? ?utright.S?m?tim?? ??u can ?v?n ?ur?h??? a ??m??tit?r’? ?u?t?m?r list if th?t business i? being ??ld ?r closing u? ?h??.Thi? will give ??u leads t? th??? potential ?u?t?m?r? who will n?w b? l??king f?r a n?w ?r?vid?r ?f your ?r?du?t? ?r ??rvi???.Target th? right m?rk?t?This might ???m ?bvi?u?, but ??u’d be ?ur?ri??d how many businesses tr? t? ??r??d themselves t?? thin ?nd appeal to ?v?r??n?, ?r ?im?l? t?rg ?t th? wrong ??gm?nt of th? m?rk?t altogether.S? before ??u d? ?n?thing ?l??, you n??d t? h?v? d?finitiv? ?n?w?r? to th??? tw? ?u??ti?n?:Wh?t problem(s) d??? my ?r?du?t/??rvi?? ??lv??Wh? w?uld ??? f?r thi? ??luti?n?Don’t rely ?n ???um?ti?n? â€" ??u need to h?v? an ???ur?t? and r??li?ti? id?? ?f your target market, ?th?rwi?? everything you do next is a waste ?f tim?.Th?t’? wh? it i? im??rt?nt t? d? ?xt?n?iv? r????r?h: ??ndu?t surveys, run focus gr?u??, r??d m?rk?t r???rt?, analyse what ??ur ??m??tit?r? are d?ing and min? ??ur ?wn ???i?l n?tw?rk for in?ight?.It may b? helpful to t?k? a staged funn?l ???r???h t? h?l? ??u drill d?wn t? your target m?rk?t â€" f?r example, the fir?t ?t?g? might b? businesses in a ????ifi? indu?tr?, ??ur ????nd funn?l might be annual r?v?nu? ?t?.

The Ethics of Gun Control Essay - 1770 Words

The Ethics of Gun Control The phrase Gun Control means different things to different people. One bumper sticker states that Gun Control means hitting your target. However one defines gun control, the mere mention of it brings controversy. Opposing sides have for years fought over the laws that govern firearms. For the purposes of this paper Gun Control is defined as policies enacted by the government that limit the legal rights of gun owners to own, carry, or use firearms, with the intent of reducing gun crimes such as murder, armed robbery, aggravated rape, and the like. So defined, gun control understandably brings favorable responses from some, and angry objections from others. The gun control†¦show more content†¦The arguments of the anti-gun lobby are generally based on so-called common-sense and emotional pleading, with relatively few statistics backing up their claims. They argue that the Second Amendment to the Constitution is only giving the states the right to regulate militia activity and therefore possess and bear arms (Rowland 3). Some of the more extreme anti-gun lobby advocate repealing the Second Amendment altogether. Since the most extreme advocates of gun control wish to ban guns regardless of the Constitution, it becomes necessary to not just examine the law of the land, and the courts interpretation, but also the underlying philosophies of both sides of the debate. This is not to say that the issue cannot be argued from a legal standpoint. In the past few years, as class-action lawsuits have become more prevalent, some lawsuits have been brought against gun manufacturers on the grounds that they produce and distribute a dangerous product. In some cases, juries decided for the plaintiffs, and thus set precedent for more anti-gun suits. This hardly sets an actual legal precedent against the legality of guns themselves. In fact, US v. Emerson, a case resolved just last Spring, a federal appeals judge upheld under the Second Amendment the right to own/possessShow MoreRelatedGun Control And The Ethics Of Gun Control1306 Words   |  6 Pageshomicide or mass shooting immediately leads to the discussion of a longley debated issue, which has divided Americans for many years: gun control. About thirty thousand Americans die each year as a result of firearms (Doeden 7). People begin to question whether it is morally right for civilians to own guns, and if so, what types of restrictions should be placed on guns. This year, the deadliest mass shooting in American history occurred, leaving fifty-eight innocent people dead and over five hundredRead MoreEthics of Gun Control1659 Words   |  7 PagesThe Ethics of Gun Control The phrase Gun Control means different things to different people. One bumper sticker states that Gun Control means hitting your target. 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ItRead MoreThe Importance Of Gun Control950 Words   |  4 Pagespossibility of a mentally unstable individual attempting to take their own life away. This is why gun control is a crucial debate within our society. Today, my colleagues and I will inform you on the importance of gun control, historical events that further increase the need for gun control, and ways California has already taken steps to further increase safety for our society. Gun control is important because guns are extremely dangerous and have the ability to harm individual rights. Every single one ofRead MoreReflective Letter:. What Worked For Me In This Assignment1153 Words   |  5 PagesReflective letter: What worked for me in this assignment was researching and learning more about gun control. what i found challenging was that i didn t know which sources to use for a majority of my information i used so i decided to break it up as evenly as possible. 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According to the Center for Disease Control, over 33,000 people die in gun related deaths each year, nearly two-thirds of which are suicides. Since the Columbine High School massacre in 1999, there has been great concern for the safety of children in schools. Other mass shootings like the recent Las Vegas shooting are making all Americans feel that they are at risk of becoming

Determinism of Human Behavior Essay - 1176 Words

Determinism of Human Behavior Have you ever wondered why we do the things we do? Why might we get physical when we are angry? Why might we cry when we’re in pain? Why? What motivates us to behave the way we do in the numerous different situations we get ourselves into? Although there are many different answers that people could give us, there are two theories in particular that are highly debated with each other. One argument is that behaviour is determined through free will, known as libertarianism. Free will, by definition, is the notion that we are free to make our own decisions and are thus in control of our behaviour. By this, however, it is not meant that you can behave in a way†¦show more content†¦Kant argues is that if there is no freewill, there cannot be morality. In other words, you can only be penalized for your actions if you are doing them out of your own free will and thus can be held responsible for them. So if someone kills someone else with a motive, that person is undoubtedly punished because of their having a choice to do otherwise. If someone with a mental illness kills someone else however, they may have not been able to do otherwise and therefore may not be held responsibility for their actions[2]. For Kant, it is moral freewill that is the most applicable in our lives today. On some level, the idea that everything we do is being controlled by forces is quite a depressing picture to accept, which is why the Humanistic approach in psychology has rejected this theory and instead also opts for the concept of libertarianism. Humanists such as Carl Rogers and Abraham Maslow believe that choice is implemented in people’s behaviour, and the notion that we have no free will in our behaviour is said to be ‘de-humanizing’. This is because humanists tend to look at it from the perspective of ‘Maslow’s Hierarchy of Needs’, which centralizes around ‘self-actualization’. 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He states that those who hold hard determinism say that human behavior is completely determined by outside factors and that ideas such a free will or moral responsibility are meaningless. Many famous psychologists take this approach such as Freud who believed that people’s behavior is controlled by unconscious factors and any conscious reasons given are simply the brain rationalizing actions to the superegoRead MoreJohn Chaffee s Philosophy Textbook1203 Words   |  5 Pagesconcepts; determinism, compatibilism, and libertarianism, each with their strengths and weaknesses and we all have the freedom to choose which we believe in or whether or not we believe in any of their views. Beginning with determinism, the idea of determinism is that every event, including human actions, is brought about by previous events in accordance with universal casual laws that govern the world and that human freedom is just an illusion. At its most extreme form, â€Å"hard determinism†, believersRead MoreAnalysis Of The Philosophical Concepts Of Determinism And Free Will1711 Words   |  7 Pagespossible results arise from the courses of action. Determinism, on the other hand, is a philosophical concept that states that human actions are ultimately determined by causes that are external to their will. A section of philosophers hold on to this theory to imply that people have no free will and as a result can t be held morally responsible for their actions. This paper seeks to provide an in-depth analysis of the philosophical concepts of determinism and free will by addressing the arguments madeRead MoreJohn Locke And John Chaffees Theory Of Philosophy1443 Words   |  6 Pagesthe universe work. From these different theories three examples of these ideas that stand out are determinism, compatibilism, and libertarianism. Determinism, defined by John Chaffee, is â€Å"The view that every event, including human actions, is brought about by previous events in accordance with universal casual laws that govern the world† (2016, p. 159). The key concept of determinism is that human freedom is an illusion. Chaffee claims that many people believe that there is no genuine freedomRead MoreFree-Will and Determinism: Conflict and Choice Essay example1047 Words   |  5 Pagesmight be no cause for it? Surely, human behavior is caused. It doesnt just happen for any reason at all. The types of human behavior for which people are held morally accountable are usually said to be caused by the people who engaged in that behavior. People typically cause their own behavior by making choices; thus, this type of behavior might be thought to be caused by your own choice-makings. This freedom to make your own choices is free will.brbrDeterminism, a philosophical doctrine againstRead MoreBehaviorism To Teach Human Behaviors. Author’S Name. Institutional981 Words   |  4 Pages Behaviorism to Teach Human Behaviors Author’s Name Institutional Affiliation Abstract The paper discusses the various problems encountered while employing the concept of behaviorism to teach human behaviors. The concept of free will and its relation with behaviorism is deliberated and their differences are highlighted. Determinism and Reductionism concepts are linked with each other and their differences and relationship with behaviorism and free will is examined. Skinner’s views

Credit Default Swaps Free Essays

Credit Default Swaps Credit default swaps are the transfer of third party credit risk from one party to the other party. The purchaser of the swap must make the payments until it reaches the maturity date of the assigned contract. A better understanding of CDS is â€Å"One party in the swap is a lender and faces credit risk from a third party, and the counterparty in the credit default swap agrees to insure this risk in exchange of regular periodic payments (essentially an insurance premium). We will write a custom essay sample on Credit Default Swaps or any similar topic only for you Order Now If the third party defaults, the party providing insurance will have to purchase from the insured party the defaulted asset. In turn, the insurer pays the insured the remaining interest on the debt, as well as the principal†(Investor Words). The worth of credit default swaps results from whether or not a company fails to pay back the amount. The Washington Post Article â€Å"Credit default swaps are insurance products. It’s time we regulated them as such† by Barry Ritholtz on March 10, 2012 explained that it was time to change the laws regarding Credit Default swaps. The article talked about companies like Enron and AIG took advantage of the Commodity Futures Modernization Act of 2000, that promoted unregualated insurance policies. The CFMA lead to companies wrongly swapping their defaults. The CFMA lead to the 2007-2008 Finanical Crisis that was responsible for the collapse of Lehman Brothers, CitiGroup, Bank of America, Fannie and Freddie. The Telegraph article titled â€Å"JPMorgan losses highlight need for credit default swap regulation† goes into detail about the $17. 5 billion loss JPMorgan experienced due to a series of derivate transactions in 2012. It was first believed that they only lost $2 billion during the first quarter of the year, but by the end it was calculated close to $17. billion. experience. The government is left in a position that they have to help them, in order to prevent another economic depression. Credit Default Swaps need to be either strictly regulated by the governments where these banks are performing these actions or banned all together. These banks are gambling with money that they don’t have to cover their losses. The more the banks can deregulate themselves fro m the government’s power, the more likely another major economic depression is to happen. Works Cited Blackden, Rick. JPMorgan Losses Highlight Need for Credit Default Swap Regulation. † The Telegraph. N. p. , 21 Mar. 2012. Web. 23 Mar. 2013 Gandel, Stephen. â€Å"Why It’s Time to Outlaw Credit Default Swaps. † CNNMoney. Cable News Network, 18 June 2012. Web. 23 Mar. 2013. Ritholtz, Barry. â€Å"Credit Default Swaps Are Insurance Products. It’s Time We Regulated Them as Such. † Washington Post, 10 Mar. 2012. Web. 23 Mar. 2013 â€Å"What Is Credit Default Swap? † Http://www. investorwords. com/5876/credit_default_swap. html. WebFinance, n. d. Web. 23 Mar. 2013 How to cite Credit Default Swaps, Papers

My Climb free essay sample

I have learned that addiction destroys the lives of many people, as well as the lives of the people around the addict. For a while I felt like my mom’s addiction had destroyed my life too. My mom has been addicted to crystal methamphetamine for the last seven years, and I do not think she will ever stop. Imagine being less important than drugs to your own mother. I know that my mom’s drugs will always come before me. Growing up with an addict mother has been one of the most difficult things I have ever been through, yet her addiction has also forced me to become resilient and strong. My parents divorced when I was ten, and my mom then moved my siblings and me to Georgia where we lived in a trailer park. We had very little while living there, and we ate nothing but rice and beans for a month straight. We will write a custom essay sample on My Climb or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I remember going from church to church just to get enough food for us to survive. My sisters and I ran around until all hours of the night, doing whatever we wanted because our mom was too busy doing drugs. At the time I loved the freedom. However, in reality I was lacking the guidance a ten year old needs. After only two months, we were evicted from the trailer park. We then moved into a ramshackled down house that did not have electricity, a bathroom, or even a lock on the front door. The windows in the house were all smashed in. Anybody could intrude. My mom’s boyfriend slept with a shotgun next to him because it was not a safe place to live. Five months later, my mom sent my sisters and me to live with my grandparents in Pennsylvania. It has been hard growing up without my mom. She has not been here to see me grow into the young woman that I am today. I have changed so much since I was ten years old. At first I was extremely sad when she left, and I felt like the world would not be the same without her. Then I became bitter because I felt like she was too consumed with her drug use to raise her children. I have finally realized that I can make it without my mom. Instead of letting her addiction bring me down, it has only motivated me to succeed in life. I am now a strong young woman with goals of an education and a career. I will make something of my life simply because I never want to grow up and fall into addiction and lose everything like my mom did. All of the pain and struggle I have experienced in my life has only brought me to the top of life, but I would not have made it here without the climb. I know that I will continue to overcome anything else that life throws at me because my mom’s addiction has morphed me into the strong person that I am today.

How To Write a Great Longread and Attract New Readers

You’ve got a few of them in your â€Å"Good Ideas† folder haven’t you? And you can see they’re growing in popularity. They seem a natural fit for your business, but you’re just not quite clear on how to use them The digital longread has entered the marketplace and it sure seems a great way to promote your book or novel or blog, but where to start? To sort it all out, let’s have a look at some of the benefits of the longread, why and how to write a good one and how to use it in your marketing strategy. Potential Benefits of the Longread To start, let’s have a look at some of the advantages of this emerging digital genre to see what the potential upside will be. 1. Higher search engine results. Well, we all want that, don’t we? In a post on Kissmetrics, Emma Siemasko, a content marketing specialist, cites a recent study by serpIQ that found â€Å"the top-rated posts usually were over 2,000 words.† (This info is based on the top 10 results of search queries.) Professional tip – for a longread such as a guide or manual, make sure each page has unique value to take advantage of people’s searches. 2. Greater social media success. In the same post Kevin Delaney, editor of Quartz, claims that longform, or longread, content (2,000+ words) performs better in social media than posts of 500-800 words. And, of course, with longreads the opportunity for link building is greater due to the sheer volume of material available to link with, compared to a 400 word blog post. 3. Establish perceptual authority. You can establish trust in your niche by providing helpful, informative or entertaining longform content to complement existing work, or as part of a promotional campaign in marketing a book publication. 4. Promotional strategies. For branding purposes, a longread piece is ideal to create a marketing campaign around. Longreads of high caliber content are more compelling for advertising campaigns than shorter blog posts, and sponsored ads on Facebook and longreads.com will put your piece front and center for social media sharing. Combine ads with newsletter/email series, free mini-courses, contest giveaways, or a book launch to maximize exposure. Steps to Writing Successful Longread Content Now that we’ve established some of the potential benefits of publishing longreads, here are the steps for writing a successful and engaging one: Know your goal in creating a longread article. Promoting a new book? Or building an audience? Clarity on why and who you’re writing the piece for is necessary for a seamless connection to the outcome you desire. Choose a topic. Obviously, a topic that will relate to your book, guide, website or other promotion and support your campaign. Give consideration to keywords, any existing analytical data, your niche and target audience as well as what the competitors are doing successfully. Create an outline and draft first to ensure your idea is on-topic and relevant to your book promotion or other marketing goals. For book promotions, a working chapter makes for good, relevant long-read content. Design for the digital reader. Ensure that your long-read is mobile friendly, use discerning anchored links to other relevant content, have easy to use email sign up boxes and social media share buttons. Longread blog themes. WordPress and other blogging platforms now have themes of a minimalist nature that work well with the long-read format. Think multimedia. To enrich your longread article, Paul Woods in his post on edenspiekermann.com recommends weaving â€Å"videos, images and information graphicsinto the story back and forth during the writing process.† Not added to the text later as an afterthought. They’re important components that should be given appropriate consideration for inclusion in your writing. Keep it clean. Again, from the above post by Paul Woods, keep in mind how easily a reader is distracted online and maintain a clean and simple reading screen to hold their interest. To minimize distractions, all interactive agents need to disappear while reading the actual text so as not to interrupt the readers flow. Gated vs. Ungated. Will your readers need to exchange something (an email address for example) in order to download your work? This is considered to be a â€Å"gated† offer, while a free download with no strings attached is referred to as â€Å"ungated†. Let your business model guide your decision here. Digital Platforms for the Longread Some platforms options for longreads are: Longread content is ideal for iPads, Android and iPhones, and Kindle, Quick Reads and Nook Snaps as well as apps such as Instapaper, Read It Later and Flipboard. Publishing platforms Atavist, Byliner and Narratively now curate and publish fiction and nonfiction material with new players entering the digital marketplace in ever increasing numbers. Some of these platforms charge for long-form content while others offer free content with premium membership fees – choose ones that work best for you. Clearly, online readership is shifting. Readers are now looking for meatier content of greater substance that will hold their interest, entertain and inspire them. Good news for writers who have a breathtaking story to share! Longread content is ideal for those times of the day when we’re waiting – waiting for the bus, on the train going home, in the doctors’ office etc., and we’re looking for something to engage with. Why not take advantage of longreads growing popularity to provide greater value for your reading audience and promote your new book as well?

Brave New World Similar to Today essays

Brave New World Similar to Today essays How Similar is Brave New World's Society to Our Own? The novel, Brave New World, by Aldous Huxley portrays a so-called "utopian" society. When examining the surface, their society does seem truly perfect. It is problem free and everyone is happy. In addition the population is also controlled from their social status to their intellectual ability. However, after further examination of this "perfect" world, it seems strangely similar to our own society, which is not in any way near being perfect. The society in Brave New World and our society today share many similarities and differences. For instance, there are similarities and differences between the aspects of drug use, consumerism, and relationships. In the Brave New World, it is not illegal to use drugs. In fact, drugs are readily available for anyone in need of it. The drug in the new world is referred to as soma. It produces a euphoric feeling without the negative aftereffects. Furthermore, the consumption of soma is carefully regulated. As a result, overdoses do not occur unless someone is dying and they are given a fatal amount of soma. Everyone in the society is conditioned to take soma whenever they are unhappy. In fact, the consumption of soma is done on a daily basis. Every status has a required daily ration. Huxley created some to control people's emotions, which would maintain the stability of the society in Brave New World. However, in today's society, drugs seem to result in chaos rather than stability. Treatment for stress and or anxiety must not place the individual at a greater risk than their current condition. (Rutter, 57) It is illegal to take drugs with the exception of alcohol, tobacco, and prescription drugs. Sadly, in our society, drugs are also readily available for those that want it. However, they are not prescribed. Unlike soma, the drugs produce numerous negative aftereffects. Furthermore, the consumption of drugs is not regulated. ...

Assignment Geography Example | Topics and Well Written Essays - 500 words

Geography - Assignment Example The trend of unpaid internship is more prevalent in the sectors like politics, technology, journalism and fashion. The article thus focuses on the bizarre scenario operating within the industries demanding the unpaid labor of considerable amount over a considerable span of time. And the predicament of the unpaid personnel in these sectors also finds enough expression in the essay where it has been quintessentially mentioned that the time, when the unpaid labor reaches the point of getting paid adequately for his or her expertise, there are already huge professional as juniors in the industry who have received the status of unpaid intern. Summary The potent issue focused within the article hinges on the fact that unpaid internship might be quite beneficial for the individuals who are young. It also highlights that these young individuals possess the ability of becoming a very good and attractive entrepreneur as they are able to procure skilled and free labor. But this system is very b ad and sluggish for the entire society as a comprehensive unit. As often argued by theorists, the trend of unpaid internship is screwing the job market (Matthews, 2013; Paton, 2013).

Topic Summary-Terence Essay Example | Topics and Well Written Essays - 1250 words

Topic Summary-Terence - Essay Example ERP systems are designed to ensure an organisation can carry out several functions in a simple way that is convenience to the organisation. The choice of ERP as a work information system of study was motivated by the need to understand how organisations can work out their functions using simpler cost effective methods that can guarantee high returns. It is important to understand that the ERP system as used by organisations, enables them to integrate their internal, as well as external information systems into single and comprehensive solutions that fit in their activities and work schedules (Atherton 2012; Shaul & Tauber 2012). Through research in organisations online platforms and journals, I came to an understanding that the ERP strategy for business management includes all the organizations’ practical systems used in the management of their basic commercial duties that include; purchasing, finance, inventory management among many others in their daily life. This made me curious to understand the main objectives designed in the ERP tool, actually, its main objective as concerns this research, is to enhance information flow in all an organization’s internal functions while at the same time, creating and managing connections to with its external stakeholders. Knowledge is a single tool that is central to the success and failure of many large and small enterprises and business organizations. An organisation that has a database of key knowledge is always in a better position to understand market dynamics, customer behavior and other important characteristics of the business environment (Chu & Chiu 2013). The organisation then uses this knowledge to enhance its effectiveness and success in the market, on the other hand; an organisation that lacks this knowledge as well as gathering systems fails in its attempts to grow. For this reason, knowledge management is an activity that spurs

The Stigma Associated With Mental Disorders Psychology Essay

The Stigma Associated With Mental Disorders Psychology Essay Many people believe that individuals with a disorder cannot function in society, whether its school, work, or relationships. Individual attitudes, judgments and beliefs play a hug role in reasons for stigma, mainly towards people with a mental disorder. Mental disorders are health conditions characterized by significant dysfunction in an individuals cognitions, emotions, or behavior that reflects a disturbance on the psychological, biological, or developmental processes underlying mental functioning, and are not considered part of normal development of an individuals culture (American Psychiatric Association 2012). No one can be certain that there are direct stigmas, but the majority of individuals can identify with feeling a certain way towards those with disorders. It is speculated that there is a more negative than positive attitude towards the mentally disordered and may actually feel that way on an unreliable basis. In order to really understand the reasons behind this, we have to understand things like self-stigmatization and public awareness and knowledge. Key aspects, other than stigma, have to be understood in order to grasp the reasons behind negative judgments against others. Stigma, as defined by Link and Phelan, is the co-occurrence of its components- labeling, stereotyping, separation, status loss, and discrimination-and further indicate that for stigmatization to occur, power must be exercised (2001). Power can come in many different forms, such as family, friends, media, and influential figures. Stigma is also most powerful when the disorder is considered as severe and is coupled with inappropriate environmental responses (ex. incongruous verbal remarks or erratic behavior) (Martin 2007). Stigma and its effects are distinguished into two forms, public and self-stigma. Public stigma perceives as individuals with a mental disorder as: being dangerous, being unpredictable, being difficult to talk with, having only themselves to blame, distrustful, being able to pull themselves together, an embarrassment, having a poor outcome and responding poorly to treatment (Crisp 2000; Martin 2007). In one study conducted through media influences, it was found that heavy exposure to the medias version of mental illnesses creates not only misinformation about crime and those who commit crime, but generates intolerance towards individuals with a mental illness and negatively impacts the publics opinion on mental health. Opposing this negative opinion, a companion study discovered that the majority of people with a mental illness never commit violent acts. Even though they are more likely to be the victim, the public overstresses their personal risk and the frequency of violence committed by individuals afflicted with mental disorders (Stuart 2006). It is this type of generalization that leads to self-stigma and distrust in those with mental disorders. Everyone has a different reaction to stigma. Some use it to empower their actions and apply it to treatment, while others are not affected by the stigma at all. Some people, on the other hand, internalize that stigma, and it becomes like a disease all its own. Stigma results in lowered self-esteem and self-efficacy (Watson, Corrigan, Larson, Sells 2007). Self-esteem is defined as varied and complex mental states pertaining to how one views oneself (Bailey 2003), while self- efficacy refers to a persons belief about ones ability to perform a specific behavior (LudÄ ne). To experience self-stigma, the person must be aware of the stereotypes that describe a stigmatized group (e.g., people with mental illness are to blame for their disorder) and agree with them. These two factors, though, are enough to be classified as self-stigma. The third factor that has to be included is application. The individual must apply stereotypes to ones self, I am mentally ill so I must be to blame fo r my disorder. This perspective represents self-stigma as a hierarchical relationship; a person with mental illness must first be aware of corresponding stereotypes before agreeing with them and applying self-stigma to themselves (Watson 2007). The public can view a person with a mental disorder in two ways, either positive or negative. During our research we predicted that there will be more negative thoughts than positive thoughts as the public views a person with a mental disorder. As previously defined, mental disorders are health conditions characterized by significant dysfunction in an individuals cognitions, emotions, or behavior. (American Psychiatric Association 2012). Mental disorders usually fall on Axis I of the Diagnostic and Statistical Manual- IV (DSM). The goal of our study is to examine the publics perceptions of mental illness and to determine how individuals with these mental problems recognize and seek help. Studies have shown that more than two thirds of people experience mental health problems. It is thought that lack of knowledge about mental illness, the stigma of mental illness, and ignorance about effective treatments play an important role in lack of treatment seeking. The study of public attitude s toward mental illness and persons with mental illness has mostly been the domain of mental health professionals, namely psychiatrists, psychologists, psychiatric social workers, academics in those related fields, and psychiatric programs directors and administrators. Deinstitutionalization, defined as replacement of long-stay psychiatric hospitals with smaller, less isolated community-based alternatives for the care of mentally ill people, and the problems associated with implementation of community-based mental health care brought mental illness into the public sphere. According to the survey results, a majority of Americans believe that the number of people with mental illness has increased over the past twenty years and that mental illness is a serious health problem in the United States. An impressive number of Americans report personal experience with mental illness and mental health professionals. Approximately sixteen percent of all survey respondents said that they have so ught the professional services of a psychiatrist, psychologist, or other mental health professionals. Americans believe that mental illness is caused by physical disturbances (such as a chemical imbalance in the brain) or environmental conditions (such as the stress of daily life or alcoholism/ drug abuse). Survey responses reveal that a majority of Americans agree that maintaining a normal life in the community will help a person with mental illness get better and that with treatment, most individuals with serious mental illness can get well and return to productive lives. In addition, pluralities of Americans do not agree that mental health facilities should be kept out of residential neighborhoods or that mental illness can never be cured. Furthermore, the vast majority of Americans do not agree that the best way to handle the mentally ill is to keep them behind locked doors. (Bornstein 1992). In conclusion, there is a lot of controversy over who has a mental illness and not, how people with mental illness should be treated in society, and if there should be locked up or not. Studies have stated that two thirds of people have a mental illness, but most will not seek help due to lack of knowledge or fear of being judged and labeled. This group of individuals lives healthy lives, have decent jobs, and most have healthy relationships. If these who have not labeled can, then some of the mentally ill that have been labeled should be able to also. But due to being labeled and judged they do not get the chance. If society as a whole would try to learn more about being mentally ill and how their judging and discriminating affects people with mental illness, society would work better together and the people who need professional help with their mental illnesses will no longer be fearful of being judged nor being locked up. Most Americans believe only people who have done something wrong should be locked up, but because of most mental patients being locked up in the past people are still fearful of this as being in their future if its known they have an illness. With knowledge and wiliness to be patient society can get lower the stigma and help reduce the fear of being ridiculed for being mentally ill.

Theories of varied motivation in psychology

It is said that entire psychology is about the study of motivation itself. In fact the science of psychology evolved to explain, answer and reason the ‘why’ of human behavior. Motivation holds the answer to this ‘why’ because when we attempt to reason for a particular behavior or attitude then basically we are finding the motivations responsible for that particular behavior (Gorman, 2003, 1). People perform a variety of actions through multiple roles according to their dominant motivation that guides their behavior. In psychological studies the implicit motivations determining human behavior are not only considered from point of view of biological drives and neurological impetus but they are also explained by relational aspect of human behavior where motivation is a dynamic aspect of the behavior that helps people to interact with the world (Nuttin, 1984,1).   Many theorist attempt to offer generalized explanation for a majority of human actions purely in terms of natural instinct or sudden impulse. Even the people engaged in performing those actions may also agree to this viewpoint. However, the theory of instinct and impulse presents an incomplete rational because there are critical external factors and attractions that also contribute towards the particular motivation. Therefore human motivation is a dynamic product of combination of intrinsic human traits as well as their environmental setting. Another important factor that plays an important role in explaining motivational factors in behavior is human emotion (Gorman, 2003, 89). Human beings experience a number of emotional states that continue to fluctuate and they act as causative factors in a large number of actions undertaken by them. As a matter of fact, motivation is a product of a very complex process of internal and external interaction of human beings with themselves and their surrounding and it acts as stimulant and provide energy for their behaviors and consequent actions. Psychoanalytic Explanation of motives Motives interests psychologist because they provide insight into the character and approach of individuals, providing psychologists with test materials on which they can further form and expand their theories. The reasons of specific actions, such as why did a person steal, why did he commit a murder, why did he participate in a cause where he was not interested, or why did he contributed a majority of his wealth to charitable causes can perhaps be better understood if the motives behind them are sought. The implicit notion is that there are some actions which deviant to a person’s characteristics and those that are difficult be explained by any standard rule based system (Peters, 1958, 28). Psychologists, in their attempts to explore the motives, that is the set of specific reasons for deviant as well as normal actions have given considerable attention to the unconscious self of human beings of which they are themselves unaware. The unconscious self is composed of repressed feelings of deprivations, unfulfilled desires and infant sexuality and it subtly acts on every human being to set the framework of many of their actions (Peters, 1958, 55). This theory of unconscious mental process, as proposed by Freud, and the psychoanalytic explanations it offered, did not profess to explain the entire gamut of human behaviors, but it certainly provided a more panoramic view to cause and reasons of many human actions that were hitherto conventionally explained on mere visible evidences. According to the new wisdom, actions performed by people have a long and complicated background and though they may appear final or conclusive in their immediate bearing, they are part of a long chain of interconnected events. Therefore even the simple question that why did John walk across the road take vast proportion in psychology. As explained by Peters (4), the simple answer that John crosses the road to buy some tobacco is insufficient, even though John himself in unaware of any other motive. To a psychologist, in crossing the road to buy tobacco, John is conforming to many social and cultural stereotypes such as he is not running or crawling across the road to get the tobacco (ibid, 5). If John had run, then his goal of obtaining tobacco would had fallen incommensurate with his action that should had warranted more urgent justification. However as John walks across the road, it indicates that procuring tobacco is a kind of activity that should be accomplished in a normal behavioral conduct to make it appear as an appropriate social function. A psychologist might further argue that John has secret liking for tobacconist’s girl, and he goes to the particular shop to see that girl, though he may himself be not aware of this. Another explanation might be offered that John had an unconscious disliking of work from which he wanted to escape and the act of going to tobacconist was a way for him to stay away from the unpleasant work. Its important to see here that in neither of these explanations John himself is aware of any other reason other than buying tobacco, but each of the region, both of them or several others can be true to the case. The Biological Approach to Motives The biological or physiological aspects of motives are perhaps the earliest explanations that were offered to reason for motives behind human actions and behaviors. This approach views human as ‘drive-oriented’ animals who are more the product of biological factors of cellular and neurochemical reactions, acting through our genetic traits alone and spurred by release of hormones to various actions. This physiological analysis puts instinct as the primary reason behind every human action and its framework basic human instincts such as desire to eat, drink, sleep and have sex combine to form the further ramifications of human behavior (Gorman, 2003,14). In this model, drives for specific actions stimulate people and they respond accordingly in their behavior. It states that behavior of people is the result of homeostasis, that is, the tendency to maintain a stable internal environment of body. Body responds to any deprivation that threatens the stability of internal equilibrium and unleashes corresponding behavior to correct it (Weiner, 1980, 11). Thus homeostasis drive theory accounts for situations where a person may be compelled to steal food if he is hungry, or run if he is threatened, as maintaining the internal equilibrium is principle motive of any living organism. Behavioral approach to motives As Nuttin (1984, 16) states, understanding of motivational process is critically dependent on understanding of dynamic aspects of human behavior. In the field of psychology behavior refers to cognitive activities that an individual performs in the context of a behavioral world (ibid, 17). These activities can not be understood if they are treated separately, and therefore an integrated model of behavior interpretation is required that views that takes a complete and related view of all the processes in the living organism. According to the behavioral model, the various biochemical functions and basic drives are encompassed by behavior that gives these individual traits their full meaning and purpose (ibid, 18). As such hunger, thirst, sleep, sex drive, fear, ecstasy, loyalty etc are not isolated factors in determining motives. Instead they are integrated as part of the behavioral structure that creates a sense of organic continuity. Thus seeing changes to watching and hearing changes to listening in the behavioral model. Various theories and models in the field of social behavior have come with suggestion that human behavior reflects a person’s intent to act (Orbell, 2004, 145). According to each of these models it is possible to predict behavior from intentions and behavioral control displayed by a person. Behavioral characteristics can successfully account for specific types of motivations seen with various actions. For example, harvesting, hunting and fishing are quite different behaviors, yet they are done with the same objective of procuring food. Similarly, despite their different behavioral traits, people are essentially same every where, in the sense that they seek love, trust, social respect, and financial stability, thus acting through almost identical motivational drives. Within the behavioral system, a form of unity and cohesion is attempted out of multiple elements interacting together in a motivational setup (Nuttin, 1984, 84). Humanistic Approach to Motives The humanistic approach in describing different motives for human actions is a relatively new field. Its fundamental principles, as stated by Weiner(1980, 409) are 1. Humanistic psychology studies people in their real life circumstances, where humans are subjects of the study, rather than object. People are described in their own consciousness and perceptions and the reasons and motives of their actions are placed along with their individuality, in a holistic and complete framework. 2. Humanistic psychologists also believe that human choice, will, their desire to move ahead in life, to grow and realize their potentials contribute to their actions, behavior and approach to life. 3. The dominant characteristics of any individual is to achieve personal potential, and develop their capacities and talents to highest level. Thus the central motivation in an individual’s life is to grow, move ahead and develop his or her own self. Conclusion Human actions would continue to be defined, analyzed and interpreted from a number of points of view, according to various theories, models and approaches to understand its complexity and give complete meaning to its attributes, in order to evolve a wholesome picture of factors that motivates people towards a varied degree of actions. Motivations can be best understood from the dynamics of behavior and the integrated setup that provides basis for planning, thinking, action and achievements of goals to people. Further, people are motivated to different actions based on their own perception of needs and requirements as well acting through their subconscious self, which explains for the difference in their perceived reason of their certain steps from the actual reasons justifying it. Reference Gorman, P, 2003, Motivation and Emotion, Routledge, New York. Nuttin, J, 1984, Motivation, Planning, and Action: A Relational Theory of Behavior Dynamics, (trnsltr) Jean E. Dumas ,, Raymond P. Lorion , Leuven University Press; Lawrence Erlbaum Associates. Leuven, Belgium. Orbell, S, 2004, Contemporary Perspectives on the Psychology of Attitudes: The Cardiff Symposium. (edit ) Geoffrey Haddock,   Gregory R. Maio, Psychology Press. Hove, England. Peters RS, 1985,The Concept of Motivation. Routledge & Kegan Paul :London Weiner, H, 1980, Human Motivation, Lawrence Erlbaum Associates, Hillsdale, NJ   

A Response Paper On Christopher Steiner’s

Christopher Steiner’s article entitled ‘Authenticity, Repetition, and the Aesthetics of Seriality’ talks about the ‘mechanical reproduction of art’ at the height of technological improvement and technical production nowadays.He discusses Walter Benjamin’s essay entitled ‘The Work of Art in the Age of Mechanical Reproduction’ in the issue that: first, mechanical reproduction is not just a new form of technical production but engenders â€Å"an entirely new philosophy of production in which the work of art is emancipated† (Steiner 88); and second, that the mechanical reproduction and consumption of art makes the object more accessible to wider population (88).His argument, therefore, is that â€Å"to justify the authenticity of tourist art one must begin from an entirely different starting point† (89), since tourist art should be viewed as a culturally valid, authentic art.   He argues that mass-produced art carries a n authenticity, which it shares with other mass-produced objects in the industry.What I argue, however, is that mechanical reproduction of art does not carry anymore the authenticity and validity of what a true art should be—that it should be an expression of views, beliefs, and culture of an individual or a number of individuals.   Objects that undergo mass production are merely ‘reproductions’ of the original item.   The true ‘art’ is in its originality.This means that, although the reproduced object is an exact image of the original object, it is merely a mimic and is not an expression of the self.   When it comes to being culturally valid, however, I agree that objects that undergo mass production are, indeed, culturally valid, since it reveals a certain aspect of culture that, though reproduced again and again, still holds the originality and the individuality that the culture and the people reflect.Art is like what a human being is: it is a reflection of culture and society, yet it cannot be an exact replication of the other—for there is none like it.   Mass-produced objects of art contain authenticity and validity in terms of culture art, but not as an individual art.Works CitedSteiner, Christopher.   â€Å"Authenticity, Repetition, and the Aesthetics of Seriality: The Work of Tourist Art in the Age of Mechanical Reproduction.†Ã‚   [name of book].   Ed. [name of editor].   Place: publisher, year.   87-103.